An Asset or Liability? How Perceived Brand Globalness Affects Consumers’ Evaluations of Foreign-Category Extensions of Local Brands
| Identifier | |
|---|---|
| DOI | https://doi.org/10.6141/tw-srda-e10510-1 |
| Metadata Access | https://api.datacite.org/dois/10.6141/tw-srda-e10510-1 |
| Provenance | |
|---|---|
| Creator | Huang, Hsiu-Ying |
| Publisher | SRDA - Survey Research Data Archive Taiwan |
| Publication Year | 2019 |
| OpenAccess | true |
| Representation | |
|---|---|
| Resource Type | Dataset |
| Version | 1 |
| Discipline | Social Sciences |