Branding among News Media: Producer-based and Customer-based Brand Equity and Brand Extension
| Identifier | |
|---|---|
| DOI | https://doi.org/10.6141/tw-srda-e10261-1 |
| Metadata Access | https://api.datacite.org/dois/10.6141/tw-srda-e10261-1 |
| Provenance | |
|---|---|
| Creator | Huang, J. Sonia |
| Publisher | SRDA - Survey Research Data Archive Taiwan |
| Publication Year | 2018 |
| OpenAccess | true |
| Representation | |
|---|---|
| Resource Type | Dataset |
| Version | 1 |
| Discipline | Social Sciences |