A study on Decision Antecedents of Management Mechanisms for Advertisers toward Advertising Agents? A Complementary Research between Agency Theory and Transaction Cost Perspective
Identifier | |
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DOI | https://doi.org/10.6141/tw-srda-e87105-1 |
Metadata Access | https://api.datacite.org/dois/10.6141/tw-srda-e87105-1 |
Provenance | |
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Creator | Jaw, Chyi |
Publisher | SRDA - Survey Research Data Archive Taiwan |
Publication Year | 2000 |
OpenAccess | true |
Representation | |
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Resource Type | Dataset |
Version | 1 |
Discipline | Social Sciences |