Show Your Love! How NPOs Build the Brand Image and Increase the Donation Intense via Public Service Advertisement Design - Integration of Social Distance, Regulatory Focus Theory and Framing Effect
| Identifier | |
|---|---|
| DOI | https://doi.org/10.6141/tw-srda-e10351-1 |
| Metadata Access | https://api.datacite.org/dois/10.6141/tw-srda-e10351-1 |
| Provenance | |
|---|---|
| Creator | Lin, Chia-Yen |
| Publisher | SRDA - Survey Research Data Archive Taiwan |
| Publication Year | 2020 |
| OpenAccess | true |
| Representation | |
|---|---|
| Resource Type | Dataset |
| Version | 1 |
| Discipline | Social Sciences |